Marketing Vegetables in Ujanpara

Adar Ali is the president of the committee that runs the vegetable and rice collection point in Ujanpara, a village in Laxmichar Union, Jamalpur district. In 2011 under the Food Facility project[1], farmers in the village received training in marketing and learned how to explore market opportunities. After the training, the farmers decided to try and sell their produce together. They learned that a collection point would be of great use to sell collectively. Adar Ali was a very active participant in the training and had been in the forefront to motivate other farmers to start selling together. In June 2011 they established the village collection point and elected a 7-member committee to run the collection point and represent farmers. Members were selected based on their trustworthiness, active involvement and leadership qualities and Adar Ali was elected as their president. Under the present Cross-border project, 10 more farmer groups from surrounding villages Maddhapara and Mollahpara have been trained and joint the collection point.